Gatorade Free Flow Tour

Series Returns for Seventh Year as Platform to Professional Status,

Registration Now Open at gatoradefreeflowtour.com

Burr Ridge, Ill. – April 21, 2011 – Seeking the best amateur skaters and BMX riders across the country, the Gatorade Free Flow Tour today announced the complete schedule for the 2011 season. Hosting a total of 31 contests at 21 parks this summer, the Tour officially kicks off May 15 in Taunton, Mass. at Skater’s Edge. Registration for all events is now open at gatoradefreeflowtour.com.

“Kicking off the seventh season of the summer Gatorade Free Flow Tour is a major success in our support of up-and-coming talent in skateboarding and BMX,” said Carla Hess, action sports team manager for Gatorade. “Expanding our contests to new parks while providing professional-quality contests will set us apart yet again.”

Providing a direct path of ascension from amateur to professional status, the Tour offers amateurs the opportunity to gain valuable contest experience as they compete to go from “Flow to Pro”. The Tour has been a career starting point for professional athletes such as Chaz Ortiz (skateboard park), Mike Spinner (BMX park) and Timmy Knuth (skateboard park), each advancing to successful years on the professional contest circuits following their Gatorade Free Flow Tour successes.

“Winning the Gatorade Free Flow Tour Finals last summer was an exciting experience. One month I was competing on professional courses as an amateur, with the professionals watching us and giving us advice, and the next I was in Las Vegas competing against those same pros,” said 2010 skate park Champion Alec Majerus. “The Dew Tour Championships were crazy; I couldn’t believe I finished sixth. I’m really looking forward to earning a spot on the professional circuit this summer.”

Building on the buzz around the Gatorade Free Flow Tour is the grassroots Park Revolution program. Returning from last year, this unique opportunity gives back to each host park as they are given a shot at winning a share of $17,500. Participating parks will receive marketing tools to promote their local event, with results comprised of a mix of Facebook voting and industry guest judging. For more details on the Park Revolution program, visit www.allisports.com/gatorade-free-flow-tour/park-rev.

With a focus on quality events, the Gatorade Free Flow Tour will hold contests in BMX park and dirt and skateboard park and vert. The top finisher in each BMX and skate park contest will advance to the Finals. BMX dirt, and, for the first time, skateboard vert will be featured at three contests each. Reaching from Florida to California, these contests will take the top three finishers from each event to the Finals.

 The complete 2011 Gatorade Free Flow Tour schedule* includes the following dates and locations:

* Schedule subject to change.

**Gatorade Free Flow Tour BMX Finals held in conjunction with the Dew Tour Portland event

*** Gatorade Free Flow Tour Skateboard Finals held in conjunction with the Dew Tour’s Toyota Challenge

Encompassing the “Flow to Pro” theme that is the cornerstone of the Gatorade Free Flow Tour, the Finals for 2011 will be held in conjunction with the Dew Tour, with Finalists competing on the professional contest courses. BMX Finals will be August 11-14 at the Portland Dew Tour, while Skateboarding Finals will be held September 8-11 in Salt Lake City, united with the Dew Tour’s Toyota Challenge. Each overall winner will earn a pre-qualified spot in October’s Dew Tour Championships, held in Las Vegas.

2011 Registration

All competitions are open to both male and female amateur competitors 21 and younger for all skate and BMX disciplines. There is a $15 entry fee, and all participants under the age of 18 must bring a parent or guardian to the event to sign a liability waiver. Contest registration forms, waivers and detailed information are available ahead of time at gatoradefreeflowtour.com.

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Gatorade Free Flow Tour

The Gatorade Free Flow Tour, the official amateur series of the Dew Tour, holds competitions across the country throughout the summer and provides a platform for amateur skaters and BMX riders to showcase their skills. The 2011 Tour consists of 31 regional events across 21 parks in the U.S., featuring skateboarding (park and vert) and BMX (park and dirt). The winner of each regional event earns a trip to compete in the Gatorade Free Flow Tour Finals held in conjunction with Dew Tour events in August and September, and the Champions in the four disciplines of the Gatorade Free Flow Tour Finals earn a spot to compete against the pros at the Dew Tour Championships. Gatorade’s partnership with the Free Flow Tour began in 2009, and with its presence comes an added commitment to uplift amateur skaters and BMX riders and provide an extended platform to grow action sports. Fuel TV broadcasts select coverage of the Gatorade Free Flow Tour, and allisports.com is the home of all digital content and Tour information. More information can be found at gatoradefreeflowtour.com.

About Gatorade

The Gatorade Company, a division of PepsiCo (NYSE: PEP), provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Gatorade Thirst Quencher® is backed by more than 40 years of research and is scientifically formulated and athletically proven to quench thirst, replace fluids and electrolytes, and provide carbohydrate energy to enhance athletic performance. The company's product portfolio is built around the G Series™, a 1-2-3 approach to athlete nutrition and hydration before (Gatorade Prime 01™), during (Gatorade® Perform 02 and G2® Perform 02), and after (Gatorade Recover 03™) training or competition. For more information, please visit www.gatorade.com.

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. Our main businesses -- Quaker, Tropicana, Gatorade, Frito-Lay, and Pepsi Cola -- also make hundreds of other enjoyable and wholesome foods and beverages that are respected household names throughout the world. With net revenues of approximately $60 billion, PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment, including by conserving energy and water usage, and reducing packaging volume; to provide a great workplace for our associates; and to respect, support, and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

Alli, the Alliance of Action Sports

Alli, the Alliance of Action Sports, is a global business that encompasses national and international action sports tours and events, multimedia production, and consumer facing lifestyle brand. The Alliance includes: Dew Tour, Winter Dew Tour, Lucas Oil AMA Pro Motocross Championship and the Gatorade Free Flow Tour Ali Productions, which creates original content, produces and presents content  with partners and distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks. More information can be found at www.Allisports.com.

For Immediate Release

For further information:

Alli, Alliance of Action Sports

Colleen Hillgard: (630) 908-6334

colleenhillgard@allisports.com